About us

The Natural Food Shop has been serving Milwaukee since 1960. In 2011 Jack purchased the store, continuing the tradition of being the "go to" shop for countless people mindful of nutrition, holistic health, and healing. 

Supplying over 400 bulk herbs and spices, a wide selection of teas, supplements, homeopathics, essences, essential oils, organic foods, books, incense and so much more. Diligent research goes into verifying each product and herbs quality before it reaches the store shelves. Providing the highest quality products for our customers is of the up most importance. If there is ever a product you do not see on our shelves but are interested in, we would be more than happy to do our best to source it for you.

The mission of the Natural Food Shop is to create a welcoming, honest atmosphere where we can provide a sense of community through knowledge and products; to empower people with the ability to attain, regain, and maintain vibrant health. 




Owner, Jack Green moved from Belfast, Ireland to Sturgeon Bay, WI in 1986.
He has lived in the Milwaukee area since 1997 and worked as a sales rep in the Trucking Industry and industrial safety industry. Jack had a heart attack in 1999 and upon recovery discovered relief in the alternative health field. Jack has found that organic foods and supplements have greatly added to his quality of life. The Natural Food Shop came up for sale in 2011. Jack purchased the business and is working hard to make it a resource for the community and a livelihood for himself.


Laura is a Madison native, she has lived all over the country, and moved to Milwaukee in 2017. She ended up in the holistic health field after her own health crisis. In March of 2020, Laura became a certified Colon Hydrotherapist in the Woods Gravity Method. She is currently working and saving to open her own colonic and wellness practice. In the meantime, she is starting a program in the fall for a Nutrition and Wellness Consultant Certification and studying herb here in the shop.


3048 South 13th Street
Milwaukee, WI 53215
(414) 383-4330
Mon - Fri: 10:00 am - 6:00 pm
Sat: 10:00 am - 5:00 pm
Sun: 12 noon - 5:00 pm